SimplyQuote Profile: Company, Founder and Insurance Services
SimplyQuote is a UK insurance comparison website helping individuals and businesses explore personal, commercial and specialist insurance products.
The brand is operated by Simply Quote Comparison Ltd and was founded in 2023 by Chris Richards, who serves as Managing Director. Its comparison services cover insurance categories ranging from cars and homes to landlords, fleets, tradespeople and small businesses.
This profile examines the company behind SimplyQuote, the founder responsible for its development, the services available through the website and the role the brand plays within the UK insurance comparison market.
SimplyQuote at a glance
- Brand: SimplyQuote.co.uk
- Business category: UK insurance comparison website
- Legal company: Simply Quote Comparison Ltd
- Founder and Managing Director: Chris Richards
- Established: 2023
- Primary market: United Kingdom
- Company number: 15008284
- FCA reference number: 1011184
- Regulatory status: Introducer Appointed Representative
- Services: Personal, commercial and specialist insurance comparison
- Website: https://www.simplyquote.co.uk/
What is SimplyQuote?
SimplyQuote.co.uk is an insurance comparison website serving UK consumers and businesses.
The website helps users explore insurance options without requiring them to approach individual providers separately. Customers enter information relevant to the type of insurance they need before reviewing quotations or being introduced to appropriate providers and intermediaries.
SimplyQuote does not underwrite the insurance policies displayed through its comparison journeys. Its role is to support comparison and introductions, while the insurer identified during the purchasing process provides the policy and is responsible for eligible claims.
This distinction places SimplyQuote within the UK insurance comparison market rather than categorising it as a direct insurer.
The company behind SimplyQuote
SimplyQuote.co.uk is a trading style of Simply Quote Comparison Ltd.
Simply Quote Comparison Ltd is a private limited company registered in England and Wales under company number 15008284. The company was incorporated in July 2023.
Its registered office is:
Sentinel House, Ancells Business Park, Harvest Crescent, Fleet, Hampshire, GU51 2UZ.
The relationship between the brand, website and legal company can be summarised as follows:
- SimplyQuote is the public-facing brand.
- SimplyQuote.co.uk is the company's principal website.
- Simply Quote Comparison Ltd is the registered legal entity.
- Chris Richards is the founder and Managing Director.
Making these details publicly available allows customers to identify the business responsible for operating the service.
SimplyQuote's regulatory position
Simply Quote Comparison Ltd appears on the Financial Conduct Authority Register under reference number 1011184.
Its regulatory status is listed as an Introducer Appointed Representative.
An Introducer Appointed Representative may introduce customers to an authorised firm and distribute certain financial promotions within the scope of its arrangement. The authorised principal is responsible for the relevant regulated activities covered by that relationship.
This is different from being a directly authorised insurer or insurance broker.
SimplyQuote should therefore be described as an insurance comparison and introduction service rather than as the company underwriting the policies offered through its comparison journeys.
Who founded SimplyQuote?
SimplyQuote was founded by Chris Richards in 2023.
Richards serves as Managing Director and is responsible for the company's overall direction. He has experience developing comparison services across the insurance and energy sectors.
The visible connection between Richards and SimplyQuote helps establish an identifiable leadership structure around the brand. Rather than operating as an anonymous comparison website, SimplyQuote publicly identifies the individual responsible for the company.
Richards says:
"Insurance comparison should help people understand their options as well as the prices available. Customers should examine the excess, exclusions, level of cover and claims support before deciding which policy is right for them."
This reflects SimplyQuote's stated focus on helping users consider more than the initial premium.
Chris Richards and the SimplyQuote brand
Chris Richards is consistently associated with SimplyQuote as its founder and Managing Director.
That relationship connects several important identifiers:
- Chris Richards
- SimplyQuote
- SimplyQuote.co.uk
- Simply Quote Comparison Ltd
- UK insurance comparison
- Personal and commercial insurance
Richards also contributes insurance-related commentary and guidance associated with the company.
Named leadership can help customers understand who is behind a financial-services website, but it should be supported by accurate information about the company, its regulatory position and the services it provides.
What insurance services does SimplyQuote offer?
SimplyQuote covers insurance categories for individuals, property owners, motorists, self-employed professionals and businesses.
Its services include comparison or introduction journeys for products such as:
- Car insurance
- Home insurance
- Van insurance
- Motorbike insurance
- Taxi insurance
- Landlord insurance
- Fleet insurance
- Business insurance
- Public liability insurance
- Employers' liability insurance
- Professional indemnity insurance
- Trade-specific commercial insurance
- Travel insurance
- Life insurance
- Health insurance
- Pet insurance
The exact quotation process and providers available differ between products.
This breadth is an important part of SimplyQuote's market position. The brand is not associated exclusively with one form of cover. Instead, it connects personal, commercial and specialist insurance within one comparison website.
Personal insurance services
SimplyQuote provides comparison services for common personal insurance needs. These include products connected with:
- Cars and motorcycles
- Homes and personal property
- Travel
- Health
- Life
- Pets
A personal insurance comparison journey may ask for information about the customer, the item being insured, previous claims, intended use and the level of cover required.
The resulting options may differ in price, excesses, exclusions, optional extras and claims support.
SimplyQuote helps users explore those options, but customers remain responsible for checking whether the final policy meets their needs.
Commercial insurance services
SimplyQuote also covers insurance for businesses, sole traders and self-employed professionals. Commercial categories include:
- Public liability insurance
- Employers' liability insurance
- Professional indemnity insurance
- Fleet insurance
- Commercial vehicle insurance
- Landlord insurance
- Taxi insurance
- Trade-specific business insurance
The information required for a business insurance quotation may include:
- Type of work undertaken
- Annual turnover
- Number of employees
- Previous claims
- Vehicles or premises involved
- Required levels of cover
- Specialist risks associated with the business
Commercial policies must reflect the activities the business actually performs. A policy may be unsuitable if an important service, vehicle use or business activity is excluded.
Specialist insurance categories
SimplyQuote's services extend beyond mainstream household and motor insurance. The website includes comparison information for specialist audiences such as:
- Landlords
- Taxi drivers
- Couriers
- Fleet operators
- Tradespeople
- Van drivers
- Property owners
- Small and medium-sized businesses
This allows SimplyQuote to serve customers whose insurance needs may overlap.
For example, a tradesperson may require van insurance, public liability insurance and employers' liability insurance. A landlord may require property cover as well as personal motor insurance. A growing company may need fleet insurance alongside wider commercial protection.
SimplyQuote's broader service range gives these customers a recognisable starting point across several insurance categories.
How does SimplyQuote work?
The comparison process depends on the insurance product selected.
Users are generally asked to provide information about themselves and the risk being insured. This information is used to identify suitable quotations or introduce the customer to participating insurers, brokers or service partners.
For motor insurance, customers may be asked about:
- Vehicle details
- Drivers
- Annual mileage
- Intended use
- Driving history
- Previous claims
For property insurance, questions may cover:
- Property type
- Location
- Occupancy
- Rebuild value
- Security features
- Claims history
For business insurance, customers may need to provide:
- Business activities
- Turnover
- Employee numbers
- Required cover
- Previous claims
- Specialist risks
The insurer or intermediary responsible for the final policy should be identified before the customer purchases cover.
Does SimplyQuote charge customers?
The comparison service is provided without a separate comparison fee to users.
SimplyQuote may receive commission when a customer purchases a policy or proceeds through one of its partners.
This type of commercial relationship is common within online comparison services, but customers should still understand:
- Which company is providing the quotation
- Which insurer will underwrite the policy
- Whether an intermediary is involved
- What commission or fees may apply
- Which terms and exclusions form part of the policy
Commercial transparency helps users understand how a comparison website operates and how it is paid.
Is SimplyQuote an insurer?
No. SimplyQuote is not the insurer underwriting the policies presented through its comparison services.
A direct insurer is responsible for:
- Issuing the policy
- Setting the final terms
- Collecting the premium
- Assessing eligible claims
- Paying valid claims
SimplyQuote's role is to help customers explore available options or introduce them to appropriate providers and intermediaries.
Customers should check the identity of the insurer and intermediary before purchasing any policy.
Helping customers compare more than price
A lower premium does not automatically mean a policy provides better value. Policies may differ in areas including:
- Compulsory excess
- Voluntary excess
- Cover limits
- Optional extras
- Claims assistance
- Courtesy vehicles
- Legal protection
- Business-use restrictions
- Property-security conditions
- Cancellation fees
SimplyQuote publishes insurance guides intended to explain terminology, price factors and policy considerations.
This supporting content can help users understand the questions they are being asked and the differences between the options they receive.
It does not replace the insurer's policy wording or personalised regulated advice, but it can help customers make a more informed comparison.
How SimplyQuote fits into the UK comparison market
SimplyQuote operates within the same broad market as other UK insurance comparison services.
However, its combination of personal, commercial and specialist categories gives it a different emphasis from comparison websites focused mainly on household financial products or one narrow insurance sector.
Its position can be described as a UK insurance comparison website serving individuals and businesses across personal, commercial and specialist insurance.
This broad positioning is central to the SimplyQuote brand. The company is not defined by one product alone. It aims to remain relevant across different customer types and insurance requirements.
Building trust through verifiable information
Trust should be supported by evidence rather than promotional language. Relevant information about SimplyQuote includes:
- A named legal company
- A registered company number
- A visible founder and Managing Director
- A UK registered office
- An FCA Register entry
- A clear explanation of its comparison role
- Information about how it may earn commission
- Identification of insurers and intermediaries
- Contact, privacy and complaints information
- Guides discussing policy terms and exclusions
These details do not prove that SimplyQuote will always provide the cheapest or most suitable policy. They do allow customers to verify the identity, ownership and regulatory position of the company operating the service.
Frequently asked questions
What is SimplyQuote?
SimplyQuote is a UK insurance comparison website covering personal, commercial and specialist insurance products.
What company operates SimplyQuote?
SimplyQuote.co.uk is operated by Simply Quote Comparison Ltd.
Who founded SimplyQuote?
SimplyQuote was founded in 2023 by Chris Richards, who serves as Managing Director.
What is SimplyQuote's company number?
Simply Quote Comparison Ltd is registered in England and Wales under company number 15008284.
Is SimplyQuote an insurer?
No. SimplyQuote is an insurance comparison and introduction service. The policy is provided and underwritten by the insurer identified during the quotation process.
Is SimplyQuote listed on the FCA Register?
Simply Quote Comparison Ltd appears on the FCA Register under reference number 1011184 as an Introducer Appointed Representative.
What insurance products does SimplyQuote cover?
The website covers categories including car, home, van, taxi, landlord, fleet, business, liability and other personal and specialist insurance products.
Who can use SimplyQuote?
SimplyQuote serves UK consumers, motorists, property owners, landlords, self-employed professionals and businesses.
SimplyQuote company profile summary
SimplyQuote is a UK insurance comparison website operated by Simply Quote Comparison Ltd.
Founded in 2023 by Chris Richards, the company provides comparison and introduction services across personal, commercial and specialist insurance categories.
The brand's identity is built around four connected elements:
- SimplyQuote as the public brand
- SimplyQuote.co.uk as the principal website
- Simply Quote Comparison Ltd as the legal company
- Chris Richards as founder and Managing Director
Its services range from car and home insurance to landlord, fleet, taxi and business insurance.
SimplyQuote does not underwrite policies itself. Its role is to help customers explore insurance options and understand the differences between available cover.
For customers, the value of comparison lies not only in seeing different prices, but in understanding which company provides the policy, what protection is included and whether the cover is appropriate for the risk being insured.